THE THRILL: Middle-Aged Spectacular
Founder Vision Survey A working questionnaire for the founder and prospective investors. Answer for the show you would actually make and support — there are no correct answers. Estimated time: 15–20 minutes. Your answers save automatically on this device.
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Who is the primary viewer you most want to win? Pick one primary and up to two secondary groups.(up to 3 — 0/3 chosen) Frequent golf traveler Golfer who wants to travel more but needs ideas or confidence Serious player focused on scoring and improvement Casual golfer who values the social experience Golf fan who watches golf content but rarely travels to play Luxury traveler interested in golf Value-conscious traveler looking for accessible trips Women golfers and travelers Newer or younger golfer Golf industry insider Viewer drawn mainly by the host and personalities
What does this viewer already know, own, or spend on golf and travel? What are they trying to solve or feel?
Which audience framing best fits the show? Choose one. Designed for golfers of any gender, with the subject matter leading Designed primarily for men, reflecting a specific male golf culture Designed primarily for women, with women's golf travel at the center Designed for mixed groups, couples, friends, or families who travel to golf Designed for a defined player type or skill level Designed around a shared sensibility rather than gender or handicap Not decided; this is a question to test with viewers
Whose perspective should be most visible in the show?(up to 2 — 0/2 chosen) Founder/host's own perspective Women golfers and travel companions Local golfers and destination communities Course architects, superintendents, caddies, and staff Guests with contrasting skill levels or backgrounds The traveling group as an ensemble
What should viewers most admire or enjoy about the host?(up to 3 — 0/3 chosen) Golf knowledge and credibility Playing ability and competitive nerve Humor and timing Warmth and likability Curiosity and interviewing Taste and access to premium experiences Everyman or everywoman relatability Style and visual presence Honesty about strengths, weaknesses, and costs Chemistry with guests or co-hosts
How central should physical attractiveness or sex appeal be to the on-camera concept? Not a designed element; personality and expertise lead A secondary part of an appealing, stylish presentation A deliberate part of the show's visual identity, handled with taste Central to the casting and marketing concept Not sure; discuss what this would mean for the brand
What host configuration feels right at launch? Choose one. Founder as solo host Founder plus a recurring co-host Rotating guests, with founder as anchor A small recurring ensemble Host-led episodes with local guides and guests Not decided
Should the host's personal golf game be central to the story? Yes, score and performance drive each episode Yes, but as one thread among travel, people, and place No, the host's game is mainly a way into the experience Not sure
Rate each item 1 = not important · 5 = essential
Golf played and scored on camera 1 2 3 4 5
Course architecture and design stories 1 2 3 4 5
Food, drink, and local dining 1 2 3 4 5
Lodging and hospitality 1 2 3 4 5
Local culture and community 1 2 3 4 5
Practical and instructional 1 2 3 4 5
Equipment, apparel, or golf technology 1 2 3 4 5
Women's golf and the women's travel experience 1 2 3 4 5
Access to notable, private, or hard-to-reach courses 1 2 3 4 5
Pick the three ingredients that must be present in most episodes.(up to 3 — 0/3 chosen) Golf played and scored on camera Course architecture and design stories Food, drink, and local dining Lodging and hospitality Local culture and community Practical and instructional Equipment, apparel, or golf technology Women's golf and the women's travel experience Access to notable, private, or hard-to-reach courses
Preferred balance for a typical episode — the total should equal 100% Total: 0% (should be 100%)
Which travel tier should the show primarily represent? Premium and luxury trips Comfortable upper-midrange trips A broad range, with each episode clear about the price point Value-focused trips and practical deal-making Aspirational destinations, even when most viewers cannot book them A mix, with affordability and access treated as part of the story
Which commercial partners would feel natural in the show? Mark all that fit. Golf resorts, courses, and destination tourism groups Hotels and travel companies Airlines, car rentals, or transportation Golf equipment and apparel Food, beverage, and hospitality brands Financial or premium lifestyle brands Golf instruction, technology, or booking services None should be assumed until the concept is established
What should the audience be able to trust about recommendations and reviews? Mark all that should be commitments. Clearly disclose paid travel, sponsorships, and hosted stays Keep honest opinions even when access is sponsored Separate editorial judgment from paid placement Be transparent about the real cost of a trip Avoid scoring or course reviews when the show has a commercial conflict Use a consistent disclosure and review policy
Which sponsor relationship would cross a line for you?
What commercial outcome matters most during the first year? Pick one primary and one secondary.(up to 2 — 0/2 chosen) Build a repeat audience and recognizable brand Prove a repeatable production model Generate sponsor revenue Build travel, booking, or affiliate revenue Sell memberships, products, or events Create a platform for the founder's broader business Learn which audience and format have traction
What constraints should the concept respect? Mark all that apply. Production budget per episode Founder availability Travel frequency Access to courses or destinations On-camera comfort or skill Seasonal weather and golf calendar Sponsor or partner obligations
If the show could be known for only one thing after ten episodes, what should it be?
Which creative choice are you least willing to compromise on, and why?
Which choice are you comfortable testing with a pilot or audience feedback?
What is the biggest risk that could make the show feel generic or fail to connect?
What would you need to see in a pilot to support a full season? Name up to three signals.
Complete this positioning statement: “For ____, this is a golf travel show that ____, because ____.”
10 · Founder and investor alignment Complete this step after everyone has submitted an independent survey. Sort the answers into three groups: a shared creative center, choices the founder should own, and assumptions the team should test.